Rather than a promotional film or a stadium event, PUMA chose to present its outfits in real-life situations, worn by local players from the communities of the 11 nations represented.
Portugal, Morocco, Ghana, Paraguay, Senegal, Ivory Coast, Czech Republic, Switzerland, New Zealand, Austria and Egypt. These countries, spread across four continents, confirm PUMA's position as a major player in world football, equipping nearly a quarter of the participating nations.
The event was structured around several themes, each representing a nation through its cuisine, music, and cultural artifacts, often created by local artists. Fans were able to discover and try on the jerseys before their official release during a 4-on-4 tournament organized by NYC Footy. Football legends such as Ricardo Quaresma (Portugal), Asamoah Gyan (Ghana), and El Hadji Diouf (Senegal) were present, creating a bridge between generations
A dedicated live music area provided the soundtrack to the event, featuring DJs representing the participating nations and a performance by Ghanaian artist Black Sherif . Streamer Fanum and the Daily Paper collective also joined the party as special guests.
