Deputy Minister of Communication and Digital Nezar Patria emphasized that mastery of social media algorithms is a crucial competency for government public relations to build and maintain public trust.
In a statement confirmed in Jakarta on Wednesday, Nezar assessed that government communication is no longer sufficient to rely solely on information delivery, but must be able to understand how filter bubbles , echo chambers , and the dynamics of digital space work so that policy messages reach the public effectively.
"The goal of government public relations is to maintain trust in the government. How do we maintain that trust? We must be able to convince the public that the government is competent, honest, fair, and responsible in advancing the public interest," said Nezar.
