Saudi Arabia’s Al-Nassr club announced on Tuesday that it has signed a contract with “Humine”, a company specializing in artificial intelligence technologies, to become an official sponsor of the club during the (2026-2027) sports season.
Al-Nassr Club said in a statement published on its account on the (X) platform: "We are proud to announce that Humane @HUMAIN has joined as an official sponsor of Al-Nassr Club for the 2026-2027 sports season
An agreement that goes beyond sponsoring the first team, also includes naming rights to the training center, in a move that brings together one of the most influential football clubs and Humane’s leadership in integrated artificial intelligence technologies. We learn how artificial intelligence, data and advanced technologies can reshape the future of football and elevate the fan experience to unprecedented heights.
Together, we are opening new horizons for an era of innovation in the world of football
Al-Nasr club, which is going through a severe financial crisis, received a large financial boost following the signing of a sponsorship contract with the company "Humane" today.
According to sources close to Al-Nasr club, the club received $100 million in return for signing the sponsorship contract that was announced today.
A source close to the Saudi Public Investment Fund announced that Al-Nassr club owes approximately 800 million Saudi riyals, which means the club is unable to make any new deals or contracts in preparation for its new season.
According to the same report, the Financial Control Authority rejected four deals for the Saudi Al-Nassr club, including renewing the contract of its player Abdul Rahman Ghareeb, as well as signing the Portuguese player Samu Costa.
