The Ministry of Creative Economy is collaborating with technology company Braze to develop a capacity-building program for creative economy practitioners and expand global market access through the use of digital marketing technology.
"The Ministry of Creative Economy functions more as an accelerator. We want creative economy activists who already have products and business capacity to grow more rapidly through access to technology, training, marketing, investment, and international networks," Riefky said in a statement received.
He said the collaboration with Braze will focus on the Grow with Braze event , scheduled for early August. Braze's global network can strengthen Indonesia's creative economy ecosystem, help entrepreneurs increase their competitiveness, expand their markets, and encourage the emergence of more national businesses to go global.
The collaboration with Braze will be carried out continuously through a number of partnerships offered, including the provision of 1,000 free certifications on customer engagement and digital campaigns for creative economy activists, and technological support to help business activists build more personalized digital communications.
Braze also plans to host an international marketing technology conference on August 4, 2026, featuring Braze's global CEO from the United States. The Minister of Creative Economy is expected to be the keynote speaker and open up opportunities for broader collaboration through the event.
