BRI Super League club Borneo FC has strengthened its strategic partnership by collaborating with PT Antara Kusuma's pushcart brand, Artco.
As quoted from the club's official website on Wednesday, this collaboration is packaged as a multi-year agreement and will begin in preparation for the upcoming 2026/2027 season.
Borneo FC Assistant Manager Farid said Artco's presence as a new partner not only provides commercial support but also reflects the club's commitment to building a stronger football ecosystem in East Kalimantan.
"Borneo FC certainly welcomes this collaboration. We see Artco not only as a business partner, but also as part of Borneo FC's future journey," explained Farid.
"With a multi-year partnership , we certainly hope this collaboration can continue to grow and benefit both parties," he added.
This collaboration is part of Borneo FC's steps to build long-term relationships with its partners, while also opening up opportunities for broader collaboration across various club activities and programs involving the community.
Meanwhile, Artco, represented by Operational Director Hermansyah, expressed his optimism regarding the collaboration with Borneo FC.
He hopes this synergy will provide space for both brands to grow and create various positive activities that can be felt by the community.
"For us, Borneo FC possesses a very strong energy and passion. Therefore, we see this collaboration as a step towards building a long-term relationship. Hopefully, we can achieve many positive things together in the future," explained Hermansyah.
This multi-year partnership also underscores both parties' commitment to not stop at one season. Artco and Borneo FC will continue to explore various collaboration opportunities that can strengthen the presence of both brands while positively impacting the community.
