Apple 's management put its "Vision Pro" virtual reality glasses project on life support by abandoning two plans to redevelop the glasses.
The Apple's virtual reality glasses projects were mainly based on transferring computing components from the glasses to an external package worn by the user or relying on the processing power of the MacBook computers to which the glasses are connected. One of the projects was for an affordable glasses called "Vision Air".
Apple's plans to improve the "Vision Pro" glasses were very similar to the new glasses that Meta announced during its "Connect" conference in recent weeks, where it unveiled the "Meta VR Glasses," which was the glasses that Apple was expected to unveil.
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technology website PC Magazine last June, which confirmed that Apple’s new CEO, John Ternos, intends to cancel the Vision Pro glasses project, reducing the product’s future release list to only two models to be released in 2027 and 2029.
This idea comes after the Vision Pro suffered from weak sales and poor user reception during its nearly two-year lifespan, in addition to its high price and increasing production costs in light of the recent memory crisis.
What is Apple planning?
Apple has not completely abandoned its efforts in the smart glasses and wearable devices sector equipped with a camera, as the company is still considering launching smart glasses that directly compete with "Mita Ray-Ban" glasses, in addition to planning to launch "AirPods" headphones equipped with a camera.
But all of the company's new plans coincide with major changes within Apple's management. In addition to the departure of former CEO Tim Cook , who launched "Vision Pro" in 2024, the company also lost Paul Mead, who served as the company's vice president of hardware.
Mead moved to OpenAI last June , and Apple is planning a wave of layoffs that will specifically include the Vision Pro division across several development sectors.
Ternos's doubts
Despite Ternos' attempts to project an optimistic and welcoming image of the "Vision Pro" glasses, his stance within the company is entirely different, as he has doubts about the product, which ranges in price from $3,700 to $4,348.
Furthermore, Ternos' internal statements to the company's teams describe "Vision Pro" as being closer to an initial stage of a more effective and completely different product, and this product will be a new augmented reality headset.
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