Attracting talent What do we know about the raging war between Apple and Meta (Facebook)?
In the midst of the raging war between the two American technology giants, Apple and Meta (formerly Facebook), it seems that the future of the Internet will change completely after the conflict spreads to the world of "Metaverse", which every company is trying to control by developing its own devices.
At the end of last year, Apple issued large, unprecedented bonuses in the form of four-year restricted stock to some of its engineers in an attempt to retain talent, in a preemptive move aimed at blocking the path of Meta, formerly Facebook, which plans to attract them amid the raging tech war. Between the two giants, which will change the shape of the Internet in the near future.
It seems that the huge loss suffered by the Meta company at the beginning of this month, which amounted to about 240 billion dollars in one day, which is the largest daily loss ever enjoyed by an American company, would pour gasoline on the fire of the conflict burning between the two technology giants since 2018. After Apple CEO Tic Cook strongly criticized Facebook's leaking of personal data of more than 87 million Americans during the 2016 presidential election, Mark Zuckerberg met his close team, telling them: "We need to inflict pain on Apple."
In the end, the winner of this technology battle will be able to decide what the Internet will look like for consumers in the future. Whereas Apple believes that people should pay in part to have a private and secure experience in digital spaces, Facebook's position is that the Internet should remain open and free through targeted advertising that makes this possible.
Read also: What will happen to the world of Metaverse after Facebook lost $ 240 billion in one day?
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What is the future of the Internet after the end of the conflict?
For its part, Meta Company believes that billions of people have been able to access social networks, e-mail, news and entertainment for free, because ads pay for their free use, and for this to continue, the company must collect data about us in order to use it effectively and efficiently during the launch of advertising campaigns.
In contrast, Apple sees people simply as having a choice about whether or not to be tracked via apps, and it's fair for Apple to ask me if my local pizzeria needs to know what I'm doing on a fitness app to effectively advertise to me.
Returning to the part that concerns the interests of both of them, Facebook is concerned that its profits will be affected by Apple's new feature that restricts ads on the platform, while Apple markets its phones and devices as the right place for privacy, and at the same time it gets billions of dollars every year from Google, the largest Target advertising company.
Talent war
Apple's recent bonus program has angered some engineers who did not receive shares and think the selection process is random. While the value of some bonuses is equal to the annual stock bonus awarded to some engineering directors, their value is expected to increase if Apple's share price continues to rise. It is noteworthy that the value of the shares increased by 36% in 2021, which puts the market value of the company at nearly $3 trillion.
While Apple's decision to speed up the return to work from the office has caused uproar for some employees, leading to engineering defects, the company said it expects corporate employees to work from the office at least three days a week. On the other hand, Meta and other tech companies intend to be more lenient on their work-from-the-office policy, in a move some find stimulating to attract talent defecting from Apple.
As Apple wages a war to attract talent from tech companies in Silicon Valley, META has emerged as a particular threat to Apple, after META has drawn in about 100 Apple engineers in the past few months. But this was not a one-way street, especially since Apple succeeded in luring some key Meta employees, most recently Andrea Chopard, who was the Director of Communications who was leading Meta's research teams in the field of virtual reality "Metaverse."
A fierce competition in the world of virtual reality
The talent war is only a small part of a bone-crunching war between the two giants of Silicon Valley that has reached the point of Apple cutting Facebook's path to profit from targeted advertising, and the two companies are likely to become fierce competitors in augmented and virtual reality headsets and smartwatches, with major hardware releases planned. over the next two years.
Meanwhile, Meta has intensified its efforts to attract engineering talent from Apple's augmented reality, artificial intelligence, software and hardware engineering departments. Also known as "Metaverse" and controlling its devices.
The talent drain has also hit other areas of Apple's income, including the team working on Apple's self-driving cars, as well as teams looking to maintain their engineering prowess in their work on many next-generation devices, including future versions of the iPhone and iPad. About VR and AR headsets.