The company behind the European Super League has appointed a new chief executive as it continues to try to revive the divisive idea that threatened the status quo of European football last year.
A22 Sports said in a statement that Bernd Reichert will take over as CEO.
"His initial focus will be on initiating an active and extended dialogue with a comprehensive range of football stakeholders including clubs, players, coaches, fans, media and policy makers," the statement read.
"The aim is to facilitate the development of a sustainable sporting model for European club competitions that reflects the long-term and mutual interests of fans and the football community," the statement added.
Reichart, 48, made it clear that the current problems facing European football would not solve themselves, and that "serious reform" was required.
"The presidents of Real Madrid, Barcelona and Juventus have recently made clear their views on the issues facing the sport... I believe they are asking the right questions, and I am personally keen to listen to the many diverse voices so that the European football community can jointly find the right answers."
Real Madrid, Barcelona and Juventus were among the 12 teams that announced the European Super League in April 2021, but the project collapsed after a strong reaction from all bodies responsible for football, fans and governments alike, to withdraw all six England clubs, Inter Milan, Milan and Atletico. Madrid.
Real Madrid, Barcelona and Juventus continued to promote the idea, and after a court in Madrid prevented the European Football Association (UEFA) from punishing these clubs, the case was referred to the Luxembourg-based European Court of Justice.
A22 Sports believes that UEFA's current monopoly on European club competitions is illegal under competition law.
Tags:
SPORTS UPDATE