Apple CEO Tim Cook reportedly told employees that the company needs to win in the competition to develop artificial intelligence ( AI ) in a general meeting that lasted about an hour.
According to Bloomberg news quoted by TechCrunch on Saturday (2/8), the general meeting was held after the delivery of Apple's earnings report, where Tim Cook told investors and analysts that Apple would significantly increase investment in AI.
Tim Cook appeared to deliver a similar message to Apple employees at the company's general meeting.
According to a report by Bloomberg 's Mark Gurman , he told employees, "Apple should do this. Apple will do this. It's like ours."
