This comes after an unprecedented decline in American public support for Israel, especially among young people, as a result of the genocide committed by the Israeli occupation army in the Gaza Strip over two years with American support, which resulted in the martyrdom of 68,875 Palestinians and the injury of 170,679 others, and the destruction of 90% of the civilian infrastructure in the Strip.
The newspaper said that the Israeli government “signed contracts in recent months with American marketing and advertising companies, not only to carry out (Hasbara) advertising campaigns, but also to target millions of Christian churchgoers, especially in evangelical circles.”
She added that the campaign "includes the creation of electronic botnets to amplify pro-Israel messages online, and attempts to influence Google search results and the responses of interactive artificial intelligence systems such as ChatGPT."
According to the newspaper, Israel hired Brad Parscale, the former digital campaign manager for US President Donald Trump, through his company Clock Tower X, under a $6 million contract for four months, to design a broad digital campaign to combat what it calls "anti-Semitism," which includes producing more than 100 pieces of advertising material per month, targeting young Americans on TikTok, Instagram and YouTube.
She also explained that the Israeli Foreign Ministry contracted with other companies linked to the Christian Republican right, including Show Faith by Works, run by Republican consultant Chad Schnitzer, with a budget exceeding $3 million, allocated to influencing churches and Christian organizations in the western United States.
Haaretz highlighted that one of the goals of the new campaign is to reshape the discourse surrounding Israel within globally deployed artificial intelligence systems.
One clause in Clock Tower X's contract stipulates "conducting linguistic research aimed at improving the visibility of pro-Israel content within chatbot results such as ChatGPT and Cloude," marking the first documented attempt by a state to influence AI content in this way.
The newspaper described this as "a shift from traditional search engine optimization to directly influencing chatbots, to frame answers related to Israel and Palestine within a pro-Tel Aviv narrative."
Declining popular support
According to Pew Research Center polls between 2022 and 2025, the percentage of Americans who view Israel positively dropped from 58% to 47%, while half of young Republicans now hold negative views of it, in the largest decline since Israel was founded in 1948.
In the same context, Israeli media indicated that Zahran Mamdani’s victory in the New York mayoral election, given his support for Palestinian rights, represents “the latest indication of the shift in the American mood towards Israel,” especially after Mamdani pledged to arrest Israeli Prime Minister Benjamin Netanyahu if he enters New York, in compliance with the International Criminal Court’s warrant accusing him of war crimes and crimes against humanity during the genocidal war on Gaza.
