Local brand Mills is strengthening its access to the sports market by opening a store at Jalan Basuki Rahmat 24E&F Palembang, which is the 13th Mills Concept Store in Indonesia.
"We want to bring Mills products closer to the people of South Sumatra, especially Palembang. For us, Palembang is a major city with excellent potential for the sports business. All the products presented here are quite complete and the latest collections, from soccer, futsal, and running equipment to sportswear," said Mills Sales & Marketing Director Stevendy Tjen in an official statement on Monday.
He further stated that the opening of the store in Palembang is part of Mills' expansion plans in various cities.
The opening of this store is also expected to strengthen the sports and healthy lifestyle ecosystem through the availability of easily accessible products.
