The Ministry of Trade (Kemendag) is accelerating the digitalization of MSMEs through the MSMEs Can Export program and online sales training in collaboration with WhatsApp, as a strategy to expand markets and increase competitiveness.
At the closing of a face-to-face training program to help MSMEs strengthen their resilience through digital adoption, at Taman Ismail Marzuki, Jakarta, on Wednesday, Minister of Trade (Mendag) Budi Santoso emphasized digitalization as the key to expanding the MSME market.
"Selling online is important to increase transactions. There may be fewer buyers coming to the markets, but transactions remain high. This is one way," said the Trade Minister.
Previously, the Ministry of Trade supported UKMINDONESIA.ID and the messaging platform WhatsApp in implementing face-to-face training programs in three cities to help MSMEs strengthen their resilience through digital adoption, with the final session in Jakarta attended by 100 MSMEs.
