This program aims to strengthen the resilience of business actors, from traditional market traders to micro-enterprises, through the use of digital tools such as the WhatsApp Business application.
"This collaboration stems from an awareness of the importance of MSMEs' readiness to face all forms of crisis and change," said Pieter Lydian, Country Director of Meta Indonesia.
According to data from the Ministry of Finance, he continued, in 2014 Indonesia had more than 60 million MSMEs contributing more than 61 percent to GDP, but behind this large number, MSMEs still face significant challenges, especially in terms of market access.
In addition to direct training, the Resilient MSME Pocket Book is also distributed via Instagram, WhatsApp Channel, email, and website, reaching nearly 10,000 MSMEs across Indonesia.
