Samsung Galaxy S26 expected to see its first price increase in three years

  Samsung Electronics' latest Galaxy S26 smartphone is expected to see its first price increase since 2023, as global memory chip prices rise driven by the artificial intelligence (AI) boom , industry observers said.

 the South Korean technology giant plans to hold the Galaxy Unpacked 2026 event in San Francisco on February 25 (US time) with the theme "The Next AI Phone Makes Your Life Easier".

At the event, the company is widely expected to introduce the Galaxy S26 as the latest model in its flagship phone lineup .