The Ministry of Micro, Small, and Medium Enterprises (MSMEs) continues to strengthen the capacity of micro-businesses to adapt to technological developments through digital marketing strategy training in Balikpapan, East Kalimantan.
Ari Anindya Hartika, Assistant Deputy for Marketing and Digitalization of Micro Enterprises at the Ministry of MSMEs, stated in Balikpapan on Thursday that digital transformation is an unavoidable necessity for MSMEs to increase competitiveness and expand market access.
"MSMEs need to understand how to leverage technology and digital platforms to build product visibility, reach a wider consumer base, and sustainably increase sales," Ari said in a press release.
The training, held in collaboration with TikTok Shop by Tokopedia, took place at the Dekranasda Gallery and the Balikpapan UKM Center. Around 70 MSMEs from Balikpapan City and the surrounding area participated in the training.
According to Ari, the program is designed to provide an understanding and hands-on practice of digital marketing so that business owners can adapt their business strategies to changes in consumer behavior.
During the training, participants received various materials, ranging from digital transformation and changes in market behavior strategies for increasing sales through content.
Participants also learned techniques for creating effective marketing videos, including practical experience producing content using mobile phones that is ready to be published on various digital platforms.
Ari said the activity is part of the Ministry of MSMEs' commitment to supporting the Pro-Kesra Program for 10 Million Business and Employed Citizens by strengthening the capacity of micro-enterprises and expanding access to digital-based marketing.
According to him, collaboration with various strategic partners will continue to be carried out to present programs that are tailored to the needs of business actors amid the rapid development of the digital economy.
Senior Director of Tokopedia and TikTok Shop Indonesia, Vonny Susamto, emphasized that his company is committed to supporting the development of MSMEs through education and the use of digital technology that can help businesses expand their markets and increase competitiveness.
In addition to digital marketing training, participants also received information on the importance of having a Business Identification Number (NIB) and halal certification to strengthen business legality and increase product competitiveness in domestic and global markets.
The event is part of the Micro-Business Protection and Facilitation Festival, which aims to expand business access, strengthen the entrepreneurial ecosystem, and build partnerships for micro-businesses.
