Press reports indicate that Turkish club Trabzonspor has responded to a request from its Egyptian star Mohamed Salah to offer a hat inspired by pharaonic headdresses for sale in its official TS Club stores.
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Trabzonspor is leveraging the global popularity of the Egyptian player, both in Turkey and the Arab region, to boost sales of its merchandise and expand its fan base, while the new pharaonic hat gives this association a cultural dimension that goes beyond traditional fan merchandise.
The hat was designed with a combination of symbols inspired by ancient Egyptian civilization and the colors of Trabzonspor. It was inspired by the shape of the pharaonic headdress, with the addition of the colors maroon and blue and the club's logo on the front, to combine the Egyptian identity of the 34-year-old star with the colors of his Turkish team.
According to reports, the hat was offered in two different sizes, at a price of 1699.99 Turkish lira, equivalent to about 34.22 US dollars.
Mohamed Salah’s impact since moving to Trabzonspor has not been limited to his performance on the field, but has extended to the club’s fan attendance and commercial sales, which have seen a remarkable turnout for products associated with the Egyptian star.
Turkish media reports stated that Trabzonspor shirt sales exceeded 116,000 shirts in less than two months since Salah joined, compared to about 46,000 shirts during the same period of the previous season, marking a significant increase in demand for the club's products.
The city also witnessed remarkable displays of celebration for the Egyptian star, after a fan appeared wearing a pharaonic costume and using a camel in front of the "Babara Park" stadium before one of the team's matches, in a scene that reflected the level of enthusiasm that accompanied Salah's arrival at the club.
It is worth noting that Mohamed Salah (34 years old) has scored 10 goals in 12 matches in various competitions for Trabzonspor, in addition to 4 assists, since joining the Turkish team from Liverpool in the summer of 2016.
Trabzonspor is preparing to face Caykur Rizespor on Monday in the Turkish Super League.
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