Despite the crisis that has plagued the iPhone Duo, which became known among users as "Crackgate," the launch of these products confirms a pivotal point that will shape the future of the leading phone maker in the coming years: Ternos is a product man first and foremost.
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There is no clearer message Ternos could send than bringing back the illuminated Apple logo to MacBook Pro computers, thus confirming that hardware is still central in an era where companies are racing to introduce software features and integrate artificial intelligence into their products, according to a report by the American tech website Wired.
Ternos, 51, is among the youngest in Apple's senior management, having joined the company in 2001 and spent nearly 10 years with the company's late founder and former CEO, Steve Jobs .
During an interview with Wired, Ternos explained the company's future and the path it intends to take with the introduction of new products and its methodology with artificial intelligence technologies and their integration into its products.
A disciple of Jobs' teachings
Ternos said during his interview with the website that he always looked up to Steve Jobs with admiration, considering himself a disciple of Jobs' teachings, and also noted that he was fortunate to work with former CEO Tim Cook .
Although Cook succeeded Jobs as president of Apple in 2011, and before that they had worked together within the company, each of them adopted a different policy and methodology from the other. While Jobs focused on products and bringing them to perfection, Cook’s focus was on completing supply chains and transforming the company into the huge entity that Ternos later took over leading.
Wired reported that sitting down with Ternos and listening to him talk brings back memories of Jobs' experience leading the company and his pursuit of perfection through the launch of unique and distinctive products.
This is consistent with a previous report published by Time magazine following the unveiling of the iPhone Duo, which indicated Ternos' focus on its strengths in creating distinctive products that enhance productivity and creativity.
It's as old as Apple.
According to Time magazine, Ternos's age is almost the same as the age of the company he runs. He was born in Orange County, USA in 1975, and his upbringing coincided with Jobs' return to lead Apple and the reintroduction of the Apple II computer, which his father bought for him when he was eight years old, instilling in him a passion that became associated with the company's name.
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