For these reasons, experts are waiting for how the series of Musk's acquisition of Twitter will end

Elon Musk is the richest person in the world, with an estimated fortune of $257 billion

Elon Musk's $44 billion Twitter takeover series comes with all the drama to immortalize as a case study for future industry leaders, as the billionaire's on-and-off quest for social media platform and unique management style make a new way in the world of running tech companies. , according to a report published by Reuters (Reuters) and written by Andres Gonzalez, Svi Herbst Bayliss and David Randall.

The report finds that the CEO of electric car maker Tesla made a surprising move, by proposing to buy Twitter at the agreed price, after he spent months trying to get out of the deal, just before the Delaware court ruled on the matter.

“This approach is unique in many cases,” said Arturo Press, professor of finance and director of IMD's Center for Global Competitiveness. and hostility in the world of technology company management."

While there are examples of aggressive or aggressive takeovers, such as AOL and AOL-Time Warner, Musk is imposing his will with a new takeover tactic to deliver certain messages.

Joshua White, a professor at Vanderbilt University, said Musk's attempt to take control of Twitter was "a gift to professors and students in the business department", describing the situation as "unprecedented".

Unique style

"Honestly I hate doing things," Musk wrote in a text message to Twitter CEO Parag Agrawal in the lead-up to an offer to the company, according to legal documents related to the battle.

"I don't think anyone should be anyone's boss," he wrote, and while the messages reflect his unusual style of running the business, controlling Twitter means managing it, at least initially.

Musk said he will only take on the CEO role until he finds a new CEO with experience in the media industry.

"What's to come for Twitter is not clear," said Donna Hetcherich, a professor at Columbia Business School.

Academics and analysts say Musk should focus on restructuring the social media company's business model, after second-quarter revenue slumped amid a legal battle and a weak digital advertising market.

Musk also hinted at his desire to turn Twitter into what he called an “everything app,” like the popular WeChat in China that offers everything from banking to chatting.

That will be difficult, analysts said, especially in the US, where multiple consumers are already well served.

But what analysts and academics can agree on is that a great deal of energy and momentum could be drained by what they anticipate a significant change between Twitter staff and upper management.

Musk spent months criticizing the company's management and complaining about high salaries, what he saw as political bias and automated "bot" accounts, which he believes far exceed Twitter's estimates.

Speaking directly to staff in June, he said there was a need to "rationale staff and expenditures", while emphasizing that employees who currently have relative freedom to choose their workplace should return to working in the office.

According to the Reuters report, one thing is certain, and that is that Musk will receive significant attention and scrutiny as he discovers how to operate and manage Twitter.