Ensenada, July 3.- Hotel occupancy in Baja California increased to 37.5 percent, as this weekend marks the start of the state's high tourist season with Independence Day, according to Mario Escobedo, Secretary of Sustainable Economy and Tourism (SEST).
"What we're looking for in Baja California is to get more overnight stays, and we're committed to that with the best tourism offerings, gastronomy, nature, wine, and the best services, to getting the largest number of visitors who stay at least one night," he said.
He noted that Baja California had a general hotel occupancy rate of 28.66 percent at the end of 2020, when, due to the pandemic, there was a 23.76 percentage point decrease compared to 2019, when it had an average occupancy rate of 52.42 percent.
From January to May of this year, hotel room occupancy was 37.50 percent, 8.31 percent more than the same period in 2020, when 29.19 percent of rooms were occupied.
Starting in January 2021, a notable recovery was observed, and by the end of May, 1.4 million rooms were occupied, i.e., 35.99 percent more than in 2020, with a difference of 396,486 rooms.
In Ensenada, at the end of 2020, hotel occupancy was 22.10 percent, a decrease of 24.45 percentage points compared to 2019, when the average occupancy rate was 46.56 percent.
From January to May 2021, this municipality recorded an occupancy rate of 31.33 percent, 9.23 percentage points higher than during the same period in 2020, when occupancy was 22.10 percent.
