Businesses on the TikTok Shop platform are increasingly relying on data analysis to improve sales performance amidst fierce competition in the Indonesian social commerce ecosystem.
This data-driven approach is used to read consumer behavior, determine potential product categories, and identify the types of content and livestreams that are most effective in attracting buyers.
This strategy is considered a new key to maintaining competitiveness, along with the increasing number of active sellers and creators on the platform.
