The Director General of Public Communication and Media of the Ministry of Communication and Digital Fifi Aleyda Yahya revealed that the government's communication strategy in the digital era can no longer be solely burdened and dependent on a single spokesperson.
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According to him, the large number of parties speaking out in response to an issue is not an obstacle considering the increasingly broad landscape of information circulation with the presence of social media, which requires different delivery methods and communication styles than mainstream media and online media.
"The current challenge is that the narrative must be based on a single data fact . So the data is the same, the narrative may take different forms, that's fine, the way it's delivered is different, that's fine, but the facts must be the same," said Fifi at the book launch event "SPOKESMAN: Perspectives on Political Communication Management in the Era of Disruption".
Fifi believes that as long as it is based on the same facts, the message the government wants to convey can continue to be echoed and amplified massively.
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