Instagram CEO Adam Mosseri has acknowledged that the company is facing a challenge in dealing with a growing AI-powered trend sweeping its platform.
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Several comedians have complained about their comedy material being stolen and re-presented using AI-generated women.
In some cases, these posts appear to be aimed at promoting accounts on OnlyFans (a UK-based website and app that allows content creators to offer exclusive material - photos, videos, and live streams - to subscribers in exchange for a monthly subscription determined by the account holder), with the implication that they are run by AI-generated women.
Mosseri expressed concern about this trend, noting that the company was unsure what steps to take. His comments came in response to a video by comedian George Brett Olson, which demonstrated an example of stolen content being used by artificial intelligence to deceive viewers into believing that an attractive woman had performed the content.
Olson noted that this problem also affects other performing arts, where fake accounts are used to take dance videos and present them as performances of AI-generated avatars.
Comedian Julia Jasonas said that an AI-powered account had copied her content, adding that these bots are gaining popularity and users believe they are real people.
For example, an account that copied Olson's joke gained 300,000 followers, and an account that copied Jasonas's joke gained 250,000 followers.
Commenting on Olson's video, Mosseri said that banning AI-generated content is not practical, noting that identifying such content becomes more difficult. However, he emphasized that Instagram is investing in driving traffic to original content creators and will explore ways to effectively address content theft.
Mosseri also acknowledged that Instagram users can report copyright infringements, but many comedians and dancers do not formally protect their work, preventing them from using this avenue to remove stolen posts.
He stressed that he is concerned about this trend and is working to identify appropriate solutions, emphasizing the complexity of the problem and the need to protect creators without enabling negative behaviors to make false claims.
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