OpenAI CEO Sam Altman said that his company has prepared a new copyright control approach for the Sora application, which offers a TikTok-like experience but is AI-based.
Under the new copyright controls, OpenAI will give copyright holders “more granular control over character creation.”
A TechCrunch report, cited on Sunday, said these controls are more or less similar to the opt-in model or consent with confirmation for similarity but come with additional controls.
According to Sam Altman, many character copyright holders are fond of "interactive fanfiction" and think that this type of interaction will provide many benefits for the characters they create.
However, quite a few character copyright holders want their characters to be used, including not being used at all, in AI interactions.
"We want to apply the same standards to everyone, and let copyright holders decide how to proceed," Altman said in his blog post.
Read also: AI video app Sora reaches third place in the US App Store
However, Altman said that in some cases, there may be AI results, especially from previous-generation models, that escape this new approach, so they will still need several iterations in the future.
In addition to preparing a new approach for copyright holders to set up their characters for use in Sora, Altman also prepared monetization arrangements in Sora.
The company initially planned to charge users to create additional videos during periods of high demand.
But in a recent blog post, Altman appeared to elaborate on that idea, admitting that "we should make money from making videos." He also suggested that the revenue could be shared with copyright holders.
“Our hope is that this new type of engagement is even more valuable than revenue sharing, but of course we… want both to be valuable,” Altman concluded.
Sora was recently introduced by OpenAI as an app that allows users to create videos of themselves or with friends using artificial intelligence (AI) to share on a TikTok-style feed.
