Research institute International Data Corporation (IDC) projects a price increase for purchasing and assembling new personal computers (PCs) next year, triggered by a shortage of memory components.
As reported by Gizmochina on Monday, IDC assessed that the increase in PC prices was mainly caused by the “ memory supercycle ”, namely a surge in demand for memory such as DRAM that occurred simultaneously across various segments.
This demand is driven by the growth of artificial intelligence (AI) servers, the presence of PCs that support AI features, and a wave of device updates as the Windows 10 operating system ends support.
On the other hand, the global memory supply is considered unable to keep up with the surge in demand. This imbalance between demand and supply has driven up memory component prices in recent times, and is expected to continue.
IDC reports that memory prices have shown an upward trend, with the potential for further increases in the coming period.
